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Ice cream for dogs launches
Edingen, Belgium

A Belgian company is producing ice cream specifically for dogs.

Three young marketing students from Edingen are confident their Dog Ice – which will be in the shape of a big bone – will be a huge success.

"We'll start with vanilla flavour but I think in the future it might also be possible to develop a special meat flavour", one of the producers, David Decroix, said.

His business partner Didier Murena said they came up with the idea when they noticed dog-owners sharing ice creams with their pets.

The ice cream will cost 3,99 euro.

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